What is Inbound Marketing?
Inbound marketing is the method of driving leads through a multi-faceted strategy to attract, engage, inform and convert.
It is the overall method of attracting leads through content marketing, blogs, social media marketing providing authoritative content.
Search Engine Optimisation (SEO) is an integral aspect and we can compile and introduce strategies to achieve growth for your website.
Inbound Marketing Methods
Inbound marketing is a method of attracting, engaging, converting and delighting users using content and technology.
Attract the user
Create content and attract users through SEO and social media. Provide a killer proposition and encourage leads.
Use video, images and blogs to provide content to engage with your target market. Be it educational, knowledge or fun, provide engaging reasons to contact you.
Make conversion simple and easy using the web, live chat and bots to assist with instant means to convert.
Provide incredible care through intelligent bots, social media for customer care, email communication and use Google reviews to build feedback and SEO.
Examples of Inbound Marketing
Inbound marketing focuses on providing value as opposed to sales orientated outbound activity. Users do not like to be sold to from the first touch point therefore providing useful content which warms leads and encourages the initial contact. Most of these form aspects of an integrated SEO plan.
Let us build you inbound marketing strategy
We can build a complete strategy, implement and manage on an ongoing basis. This would include content marketing, blogs, SEO, social media communication & email growth - a complete package to grow inbound marketing.
Get Set Gonline have over 20 years of experience in the digital marketing space and we specialise in integrated packages which can also include multiple websites, landing pages and entry points to your company.
Build, Develop and Grow
We implement a full strategy and undertake methods to grow inbound leads. This will include initial website content, additional landing pages and SEO. Clients can then manage going forward