Inbound Marketing

What is Inbound Marketing?

Inbound marketing is the method of driving leads through a multi-faceted strategy to attract, engage, inform and convert.

It is the overall method of attracting leads through content marketing, blogs, social media marketing providing authoritative content.

Search Engine Optimisation (SEO) is an integral aspect and we can compile and introduce strategies to achieve growth for your website.

inbound marketing

Inbound Marketing

Customers reach out to your company. Users are 'pulled' by the content you offer.

  • Content creation - video, images, blogs, articles
  • Opt-in email marketing
  • Automated marketing tools
  • Social media activity
  • Live chat/conversational bots

Outbound Marketing

Methods generally obstruct customers and 'push' messages. Often considered invasive.

  • Trade shows/seminars
  • Cold calling
  • Email marketing to purchased list
  • Outsourced lead generation
  • Door to door sales

Inbound Marketing Methods

Inbound marketing is a method of attracting, engaging, converting and delighting users using content and technology.

Attract the user

Create content and attract users through SEO and social media. Provide a killer proposition and encourage leads.


Use video, images and blogs to provide content to engage with your target market. Be it educational, knowledge or fun, provide engaging reasons to contact you.


Make conversion simple and easy using the web, live chat and bots to assist with instant means to convert.


Provide incredible care through intelligent bots, social media for customer care, email communication and use Google reviews to build feedback and SEO.

Examples of Inbound Marketing

Inbound marketing focuses on providing value as opposed to sales orientated outbound activity. Users do not like to be sold to from the first touch point therefore providing useful content which warms leads and encourages the initial contact. Most of these form aspects of an integrated SEO plan.

Let us build you inbound marketing strategy

Our Solutions

We can build a complete strategy, implement and manage on an ongoing basis. This would include content marketing, blogs, SEO, social media communication & email growth - a complete package to grow inbound marketing.

Get Set Gonline have over 20 years of experience in the digital marketing space and we specialise in integrated packages which can also include multiple websites, landing pages and entry points to your company.

Build a Strategy

We develop and implement a full inbound marketing strategy enabling the client to manage and develop going forward.

Build, Develop and Grow

We implement a full strategy and undertake methods to grow inbound leads. This will include initial website content, additional landing pages and SEO. Clients can then manage going forward

Full Management

Our most popular package. We build, implement, grow and manage all elements of an inbound marketing campaign, This includes social media management, SEO and keyword research and development.

Grow your inbound marketing and schedule a consultation today