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Inbound Marketing
What is Inbound Marketing?
Inbound marketing is the method of driving leads through a multi-faceted strategy to attract, engage, inform and convert.
It is the overall method of attracting leads through content marketing, blogs, social media marketing providing authoritative content.
Search Engine Optimisation (SEO) is an integral aspect and we can compile and introduce strategies to achieve growth for your website.
Inbound Marketing
Customers reach out to your company. Users are 'pulled' by the content you offer.
- Content creation - video, images, blogs, articles
- Opt-in email marketing
- Automated marketing tools
- Social media activity
- Live chat/conversational bots
Outbound Marketing
Methods generally obstruct customers and 'push' messages. Often considered invasive.
- Trade shows/seminars
- Cold calling
- Email marketing to purchased list
- Outsourced lead generation
- Door to door sales
Inbound Marketing Methods
Inbound marketing is a method of attracting, engaging, converting and delighting users using content and technology.
Attract the user
Create content and attract users through SEO and social media. Provide a killer proposition and encourage leads.
Engagement
Use video, images and blogs to provide content to engage with your target market. Be it educational, knowledge or fun, provide engaging reasons to contact you.
Converting
Make conversion simple and easy using the web, live chat and bots to assist with instant means to convert.
Delight
Provide incredible care through intelligent bots, social media for customer care, email communication and use Google reviews to build feedback and SEO.
Examples of Inbound Marketing
Inbound marketing focuses on providing value as opposed to sales orientated outbound activity. Users do not like to be sold to from the first touch point therefore providing useful content which warms leads and encourages the initial contact. Most of these form aspects of an integrated SEO plan.
Let us build you inbound marketing strategy
Our Solutions
We can build a complete strategy, implement and manage on an ongoing basis. This would include content marketing, blogs, SEO, social media communication & email growth - a complete package to grow inbound marketing.
Get Set Gonline have over 20 years of experience in the digital marketing space and we specialise in integrated packages which can also include multiple websites, landing pages and entry points to your company.
Build a Strategy
We develop and implement a full inbound marketing strategy enabling the client to manage and develop going forward.
Build, Develop and Grow
We implement a full strategy and undertake methods to grow inbound leads. This will include initial website content, additional landing pages and SEO. Clients can then manage going forward
Full Management
Our most popular package. We build, implement, grow and manage all elements of an inbound marketing campaign, This includes social media management, SEO and keyword research and development.