Inbound Marketing
Engage and develop a targeted list
Blogs
Long term value in high value content
Social
Develop an audience of engaged consumers
Landing pages
Highly targeted, content-rich pages
BRING CONSUMERS TO YOU
What is Inbound Marketing
Inbound Marketing is attracting engagement, interactions and transactions through the pull method of communication.
You will be providing content of value which is of interest to your target audience who then create a synergy with your business and become an inbound lead.
Inbound Marketing
Consumer driven 'pull marketing'
Creation of value content
Build relationship with consumers
Attracting consumers to your business
Measurable return on investment
Outbound Marketing
Push marketing into consumers
Invasive traditional advertising
Traditional forms such as print, flyers etc
Cold calling potential consumers
Low return on investment
Methodology of Inbound Marketing
Inbound marketing is a powerful means of driving interactions from a client base who have made the active decision to engage with your business. Unlike Outbound methods by where the communication is one-way and pushed by the business, Inbound offers two-way interactions before a consumer has decided to purchase from your business.
There is a 4 step process to get to this point:
Attract
Create the content and attract the consumer to your source of interaction. This could be your website, social media channel, email list or podcast.
Convert
Deliver a compelling reason for the consumer to convert with you. Having provided content, communicated and demonstrated your value, now is the time to turn this into revenue.
Close
Make your conversion and sale closure process a swift and easy as possible. Ensure the lead is nurtured through and offered further reasons to close.
Delight
Deliver your product/service and delight the consumer. Live up to the promises and continue the engagement and repeat the 4-step process again.
Ready to get going?