Engage and develop a targeted list
Long term value in high value content
Develop an audience of engaged consumers
Highly targeted, content-rich pages
BRING CONSUMERS TO YOU
What is Inbound Marketing
Inbound Marketing is attracting engagement, interactions and transactions through the pull method of communication.
You will be providing content of value which is of interest to your target audience who then create a synergy with your business and become an inbound lead.
Consumer driven 'pull marketing'
Creation of value content
Build relationship with consumers
Attracting consumers to your business
Measurable return on investment
Push marketing into consumers
Invasive traditional advertising
Traditional forms such as print, flyers etc
Cold calling potential consumers
Low return on investment
Methodology of Inbound Marketing
Inbound marketing is a powerful means of driving interactions from a client base who have made the active decision to engage with your business. Unlike Outbound methods by where the communication is one-way and pushed by the business, Inbound offers two-way interactions before a consumer has decided to purchase from your business.
There is a 4 step process to get to this point:
Create the content and attract the consumer to your source of interaction. This could be your website, social media channel, email list or podcast.
Deliver a compelling reason for the consumer to convert with you. Having provided content, communicated and demonstrated your value, now is the time to turn this into revenue.
Make your conversion and sale closure process a swift and easy as possible. Ensure the lead is nurtured through and offered further reasons to close.
Deliver your product/service and delight the consumer. Live up to the promises and continue the engagement and repeat the 4-step process again.